Google AdWords Advertising Service in Minneapolis St. Paul, MN

Google AdWords looks very simple to start and manage. Many small business owners think they have a good understanding of how it works after reading a few tips off the internet, and they they decide to try PPC advertising themselves. Setting up a new campaign is easy and only takes a few minutes. However, getting the qualified visitors to your web site by targeting the right keywords isn’t as easy. If you are in a highly competitive industry, the cost per click can be higher than $30. How do you keep your cost low while generating new leads? As the leading AdWords advertising consulting firm in Minneapolis St. Paul, we often get calls from those who had experimented with pay-per-click marketing with very limited results. That usually happens when they discover that casual management without extensive experience is a quick way to flush their marketing dollars down the drain. After we show them that they’re making the common mistakes listed below, we suggest professional management of their search engine advertising by the experts at iRevamp.

• Insufficient Knowledge of AdWords

  While Google makes it really easy to fire up a basic PPC campaign, it’s even easier to see your budget dwindle without producing new leads or sales. The simplicity is deceptive, since successful AdWords campaigns require learning the details of how pay-per-click advertising works and selecting the right options and strategies to use. Without developing that expertise, your chances of success are almost zero. Google will gladly take your money and your competitors will love to see your marketing budget get wasted so fast. You need to stay competitive or it’s just a money pit.

• Inadequate Time Spent on PPC

  Business owners have plenty of tasks on their plates, and that should be their highest priority. Search engine marketing often requires experimenting with different strategies to find methods that actually produce increased website visits that create new leads, customers and purchases. If you don’t have time to spend on developing those strategies, you’ll probably stick with methods that don’t work and drain your AdWords account. The constant monitoring needed for AdWords campaigns also eats up time.

• Poor Keyword and Phrase Selection

  Each PPC ad must target specific searches. The most obvious keywords and phrases get many bids from advertisers and generate enormous competition. Bidding for the wrong keyword phrases can cost you far more per click than it is worth. Very selective choices of keywords and phrases help keep bids low and rankings high. Unless you’re a search engine marketing expert, odds are high that you’ll choose the wrong keywords and quickly deplete your advertising budget with nothing to show from it.

• Incorrect Landing Page Choices

  It’s very common for DIY AdWords users to link their ads to the wrong pages on their websites. This hurts ad rankings by not supplying the relevant, useful information Google looks for in auction rankings. Even if your ad is displayed, and searchers click on your ad, linking to the wrong page will fail to retain the visitor, who will quickly leave and try another website. Every page on your website is a potential landing page, and your advertising needs to be carefully designed to lead searchers to the ones that keep visitors interested in learning more about your products and services.

• Ignoring Traffic Monitoring and Analysis

  Is your pay-per-click advertising worthwhile? There are many ways to find out. Through Google Analytics, you can find out which keyword phrases have the best visitor retention or have the highest conversion rates. Many amateur PPC managers assume that all keyword phrases are the same. But in fact, some phrases work much better than others in generating good leads. You can save a lot of money by focusing on those high-value keyword phrases, while bidding lower amounts for low-value ones.

• Assuming AdWords Advertising Is Useless with Strong SEO

  Even if your SEO campaign has been very successful, there is still room for PPC advertising. Because the pay-per-click ads show up well above organic search listings, many searchers who don’t notice the difference between paid and organic listings tend to click on what they see as the highest listings. With paid and Google Local listings, the highest organic listing can only be No. 4 as the highest and can be as low as No. 7 sometimes. So, ignoring this important venue to reach out to your customers can mean the loss of potential revenue.

• Assuming AdWords Is Too Expensive

  If you are in a highly competitive business, pay-per-click marketing can be rather expensive. However, the cost should only be measured in generated revenue, instead of the dollar amount spent on paid clicks. If paid advertising brings in enough leads and sales, the cost is well justified. Based on our own experience, the cost of a new lead from AdWords advertising is slightly higher than that from organic search engine optimization, but still much lower than that of traditional advertising, including the Yellow Pages, TV or radio commercials, print ads in magazines or newspapers.

Minnesota Top Professional Pay-Per-Click Management and Consulting Services

As the leader in organic and PPC search engine marketing in the Minneapolis St. Paul area, Google AdWords and pay-per-click advertising is a natural extension of the outstanding service we provide to our clients. At iRevamp, our experienced consultants have extensive knowledge and comprehensive expertise in PPC marketing strategies. We encourage our clients to discuss every aspect of their internet and search engine marketing. We’ll analyze your needs and current results and suggest pay-per-click advertising if it will help you build your business. If you’re already trying AdWords on your own without good results or wonder if search engine advertising will work for you, contact us for a consultation. We’ll give you the objective information you need and a proposal for the most effective marketing strategies for your business.