Professional AdWords Consulting and Management in Minneapolis St. Paul, MN
- How do you use the latest AdWords management tools to lower cost?
- Do you know how to show more information with your your Google ad?
- Are your ads showing up in locations outside your service area?
Google is constantly changing everything about itself. From improving the ways searchers find relevant and informative content to offering its AdWords customers new ways to get better returns from their PPC marketing budget, change is constant. All of those improvements have one goal: to make everything about the leading search engine more effective so it can attract more users and advertisers. Whether you’re someone searching for goods and services or a paid advertiser, these improvements can help you get more from everything the search engine does. Here’s the problem: Keeping track of changes and analyzing their benefits takes both time and a deep understanding of how Google works.
For pay-per-click advertising in particular, DIY business advertisers simply don’t have the time to learn about, evaluate and use new functions and features. What that means is that they often stick to what they’re already doing and miss important opportunities to maximize the return of their investment. That’s where our Minnesota top-rated AdWords consulting service comes in. The experts at iRevamp track every change in SEO marketing and AdWords advertising. For our clients, that means that we’re always on top of new ways we can help them get the most from every dollar they spend. When we find new improvements to enhance our managed campaigns, we take the steps needed to adapt to them as we bring in more leads, sales and customers.
Google AdWords Changes You Should Know About
Pay-Per-Click Ad Rank Changes
Recently, Google starting putting more emphasis on ad relevance and quality, along with quality and relevance of landing pages. Ad formatting and extensions are also more important. These new features can improve how much advertisers should bid for clicks, but in subtle ways that are difficult to understand.
Bid Strategy Changes
Google now lets you take more control over bid strategies to better manage and track bidding. They didn’t make using these new tools easy though. If they can benefit you, our AdWords consultants will use them to improve your performance.
Improved Remarketing Ads
When visitors come to your website, and then go elsewhere or search again, you can now target those visitors specifically with ads designed to bring them back to your site. Using this feature requires expert management only a professional consulting service can deliver.
Automated Display Ad Creation
If your marketing strategy uses display ads and remarketing as part of a complete ad campaign, Google’s new tools will help you automatically create a portfolio of ads based on your own website design. This doesn’t affect everyone, but for those who use it it’s a real time-saver.
Better Location Bid Management
By expanding your options for geotargeting, you can now adjust bidding for campaigns to reflect the comparative value of clicks in different markets. Using this effectively requires careful research and expertise. The results can be important.
Time-Based Bid Adjustments
By fine-tuning your bid amounts based on the day and time of day, you gain more precise control over bidding costs by targeting specific customers and saving money. The result is improved ad placement when it will work the best.
Demographic Details In Reports
Demographics are a crucial factor in marketing, and new features let you monitor and view details about those your ads are reaching. This lets you target specific demographic groups more effectively by adjusting your bidding for better performance.
Much, Much More
Changes and new features appear constantly. Only by actively following what Google is doing with AdWords and PPC marketing can you take the best advantage of this powerful marketing tool. We know you don’t have time to keep track of changes. The top-notch pay-per-click consulting and management service provided by iRevamp will help you get the most from your paid search engine marketing strategies.
Professional AdWords Management Consulting in Minneapolis St. Paul
Google AdWords and pay-per-click advertising has enormous potential for your overall search engine marketing program, but only if implemented professionally and monitored effectively. It also has the potential to send your marketing budget uselessly down the drain if it’s not used effectively. That’s why savvy business owners take advantage of the professional expertise of our trusted website design and internet marketing consultants. Contact iRevamp for a frank and honest consultation of your website and internet strategies. We’ll give you the facts without pulling any punches and propose ways that we can improve your bottom line through time-tested strategies. Call us today to get started.