Google AdWords and Pay-Per-Click Management Service in Minneapolis St. Paul, MN

Google is much more than just a search engine. For small and medium-sized businesses, its AdWords advertising can be a very effective addition to comprehensive search engine optimization. While organic optimization remains the primary way to attract new clients and customers to your website, PPC marketing can capture more traffic. Many businesses have seen success from AdWords campaigns that generate qualified leads and customers while keeping the cost under control. That’s especially true for highly competitive businesses, where competition for organic search rankings is fierce.

All too often, though, business owners believe that they can handle their own PPC marketing. Frankly, that’s a big costly mistake. As Google has made AdWords marketing options more and more complex, the time and knowledge required for efficient PPC campaign management has increased. In addition, concentrating only on how much to bid for specific keyword phrases misses the mark. Even selecting the right keywords can be confusing, leading to costly mistakes. As a result, many businesses spend a great deal of money for wasted clicks and unwanted traffic.

Pay-Per-Click Advertising Is More Complicated Than Most Business Owners Realize

AdWords ranking algorithms are very complex and sophisticated in determining ad display positions and cost. Google considers many factors, so if you’re bidding without understanding the crucial factors for rankings and cost, you will be forced to pay more for lower display positions. When our pay-per-click managers run your account, you have the most seasoned professionals on the job who have over 10 years of experience. Good returns on your investment depend on getting everything just right. Here, we will help you understand more about PPC marketing strategies:

• Google AdWords and Pay-Per-Click Marketing Fundamentals

  While marketing through AdWords seems simple to understand, the reality is that creating a pay-per-click campaign that generates quality leads while minimizing the cost is far from easy. Understanding the details is crucial in staying competitive. Without enough information, it’s easy to spend countless hours trying different techniques and determining how much to bid. In the end, if you get it wrong, you’ll quickly burn through your budget on clicks that are either too expensive or don’t bring in the right visitors. We provide information that will help you understand how complex the system is and why professional AdWords management service is your best bet.

• How Much to Bid for AdWords Keywords

  On the surface, managing Google pay-per-click advertising looks easy. You choose keywords and bids to have your ads appear when searchers type in those keywords. For business owners trying to manage their own campaigns, bidding on the wrong keywords can be the fastest way to throw away money. Much better results are often obtained through selecting keywords and phrases you might not even consider. Bids can be lower and you can attract searchers who are more likely to actually click your ad and see your website’s marketing content. Other factors, like ad and landing page relevance and quality, along with other variables can affect your cost.

• 7 Expensive AdWords Advertising Mistakes

  Using AdWords as a part of your overall search engine marketing plan can pay off in increased website traffic and more leads and contacts. It can also be a complete bust, if managed incorrectly. As a leader in online marketing in Minneapolis and St. Paul, MN, from web design and SEO to PPC consulting, we’ve talked to clients who have seen their marketing budgets drained by common pay-per-click mistakes. Do-it-yourself PPC marketing is rarely successful, and business owners often find themselves spending far more money than necessary and getting diminishing returns on their budget. Plus, handling their own PPC advertising often takes time away from running their business. Learn about critical mistakes, and we’ll show you how we avoid them and help grow your business.

• Why Hire a Professional AdWords Management Service

  Every year, many business owners start to experiment with Google AdWords for themselves. When their expensive campaigns produce few leads or sales, they contact us and tell us that pay-per-click advertising doesn’t work. Once we analyze what they’ve been doing, we can quickly identify the reasons for their lack of success. It’s not Google that failed in most cases. After we show them what went wrong, we suggest that they let us manage that part of their marketing plan, along with their website design and organic optimization. Our expertise in search engine marketing lets us create and implement PPC campaigns that exceed our clients’ expectations.

• How to Better Manage AdWords with New Features

  Google is always busy updating its AdWords capabilities. It regularly introduces new programs and features that may be ideal for your specific business and marketing planning. With those new features, though, come increased complexity and more opportunities to make costly mistakes. If you have seen these new features, do you know how to use them to your advantage? If not, we can help you sort through the details and provide professional AdWords consulting service that will make your campaign generate more leads and reduce cost per click.

• Integrating AdWords PPC with SEO

  You’re the expert on your unique business. We’re the experts in websites and search engine marketing. When it comes to creating and managing a complete internet marketing campaign, we help by letting you focus on your customers and leads as part of the day-to-day management. We’ll help grow your business through a balanced search engine marketing service that takes advantage of your optimized website and Google AdWords to bring in new leads and customers. It’s a win-win proposition all around. Your marketing budget will produce excellent results, and you can concentrate on serving your customers.

Professional AdWords Management Company in Minneapolis St. Paul, MN

Google’s AdWords programs are not a panacea for success. They’re just a part of a comprehensive internet marketing plan. Used effectively and managed by our seasoned consultants, they can add additional potential to your existing online marketing. If you’ve experimented with PPC campaigns, but haven’t gotten the increase in leads and sales that you expected, just call iRevamp. We’ll offer a free analysis and consultation and suggest a plan, but only one that will be a solid strategy customized for your company. We understand Google intimately, and can leverage your pay-per-click strategies to produce maximum returns.