Professional PPC Management for AdWords in Minneapolis St. Paul, MN
- Why is how much you bid not how much you pay for clicks?
- Can you force your competitors to pay more for AdWords?
- How do you lower your AdWords spending by half without reducing leads?
How much is your time worth? How much of that time can you really spare? Do you know which target keywords have a better chance of conversion? Do you know how to take advantage of the newest AdWords tools to your advantage? For business owners thinking about managing Google’s AdWords themselves, those are crucial questions. As simple as PPC marketing seems on the surface, making a success of it is far from easy. Bidding the wrong keywords or bidding for the wrong amount can be very costly. That is because every time your display ad is clicked, you have to pay Google for that click. The key is to make every click count. As the leading search engine marketing company in Minneapolis St. Paul, we’ve seen what happens when business owners experiment with their own AdWords campaigns. It’s NEVER pretty. A lot of money is flushed down the drain for low-quality clicks that have no chance of generating any leads or sales. Given the complexity and competitiveness of AdWords campaigns, we want you know the benefits of hiring professional management for this important part of online marketing.
Why Professional PPC Management Saves You Money
Running your own AdWords campaign is an expensive proposition. Because Google’s pay-per-click advertising is very complicated in how it ranks ads and how much it charges for clicks, having an ineffective campaign can drain your budget quickly and put your business in a less competitive position. Many business owners assumes that simply throwing money at AdWords is the cure for all their problems. In reality, that approach will make this type of marketing too expensive. Only your competitors benefit from your managing your own campaigns. Hiring a professional consulting service does cost money, but the money you save can easily justify the expense. When it comes to marketing, results are what truly matters. Hiring the experienced Minnesota pay-per-click consultants at iRevamp to advise you and assist with AdWords management is an expense added to your marketing budget, of course. Here’s what we’ve discovered: At iRevamp, our knowledge, research and experience help us design effective pay-per-click ad campaigns quickly. We also consistently make decisions that create campaigns that get new leads and customers from the start, giving our clients better returns for their investment. We also drastically cut the time business owners must spend on advertising management, letting them focus on actual day-to-day operations. For most of our clients, that’s the biggest benefit of our professional PPC advertising management.
AdWords Management Takes Experience
It’s easy to get started with a Google’s PPC campaign, but that simplicity is very deceptive. Since every decision you make in setting up a campaign offers multiple options, success requires learning about those options and choosing the ones that are most likely to bring qualified visitors to your website, where they can be converted into leads and customers. From setting bid amounts to choosing search keywords and phrases to target, every campaign requires many decisions. Make the wrong ones and you’ll see your budget dwindle without any increased revenue.
Creating Pay-Per-Click Ad Is a Complex Job
Choosing search keywords and phrases to target is the first step in running a solid AdWords campaign. Keyword research and a thorough understanding of what searchers are trying to find are essential. Next, designing concise display ads that get high click-through rates is crucial for lowering the cost and getting highly desired traffic. Google considers ad relevance and quality in every keyword auction. Selecting landing pages for target keywords also has a strong impact on the cost of a click. When you pay for a click, you want the visitor to find relevant information, stay on your website and take action. Google measures landing page relevance and quality in ad rankings and cost. Selecting localization features, ad extensions, and other options increases the complexity of a PPC campaign.
Campaign Budgeting and Bid Amounts Are Crucial Decisions
Most DIY AdWords campaigns get these factors wrong. How much you bid for clicks is not the main issue. Relevance and quality of both ads and landing pages play a larger role in where your ad appears and how much a click costs. The daily maximum budget for every campaign is also a sensitive balancing act. Over-funding a campaign is a sure way to drain your marketing budget, but under-funding it won’t get adequate traffic. Google will spend your entire daily budget, though, either way. Only through experience and a complete understanding of the details of managing a pay-per-click campaign can you maximize the return on your investment.
Managing Google AdWords Takes Time and Patience
Making the right choices for search engine advertising always means custom-creating campaigns ideal for each individual business. Fortunately, Google provides many useful tools for getting the job done right. An experienced professional AdWords manager, like those with our SEM company in Minneapolis St. Paul, can quickly identify the right strategy that works through continuous monitoring and updating. Many business owners who manage AdWords themselves take the the set-it-and-forget-it approach and have learned how costly that is. Because of the highly dynamic nature of PPC advertising, constant adjustments of bidding amounts, display ads and other elements are necessary to stay competitive. By studying your web traffic analytics, we can also find out how to improve your conversion to bring more business in without spending more. DIY pay-per-click often means that monitoring is a lower priority, and strategies that aren’t working stay in place, draining marketing funds. Again, it’s a matter of time and knowledge.
Professional Pay-Per-Click Management and Consulting – Minneapolis St. Paul, MN
Whether you’re considering adding Google AdWords to your internet marketing or are already experimenting with it, you owe it to yourself to contact the team of professional managers at iRevamp. If we’ve already built a highly optimized website for you, you already understand our dedication to quality and performance. We’ll bring the same experience, professionalism and commitment to your paid Google advertising. If you’re trying to use Google PPC strategies to overcome a non-performing website designed by someone else, let us propose a revamp that will power up your entire internet marketing plan with a no-obligation consultation. One call to us is a great start toward building growth for your business.