Search Engine Marketing for Minnesota Businesses in Minneapolis St. Paul
- Why do creative web designs turn visitors away?
- Do you know how to double or triple your web conversion?
- Why do most beautifully designed websites have little search engine optimization?
The need for websites and search engine marketing has created an explosive growth in the number of companies that offer services to the thousands of businesses in every city. It seems like every web design company or website designer will promise you top organic and pay-per-click Google rankings. However, the reality is that few Minnesota self-proclaimed SEO or SEM firms deliver what they promise. Choosing the right company to work with can be a challenge for most business owners. Very often, business owners simply assume that their webmaster is qualified to implement their search engine marketing. But such an assumption almost always leads to wasted spending and failied campaigns.
Here in Minneapolis and St. Paul, you often find web design and SEM firms that are one-person operations. You may also find large advertising agencies with more employees, but with no specific focus on optimizing web sites for search engines. It is extremely rare to find a top-flight firm that specializes in integrated marketing that harnesses the power of user-friendly web design, top-ranking search engine optimization and cost-effective AdWords advertising. iRevamp has been helping business owners and marketing executives understand how to choose the right partner to achieve their goal of increasing revenues and profits.
A key way to find the right agency for your needs is research. Search engine marketing can be costly, so you absolutely must get the maximum number of leads, sales and customers. Before making a decision, investigate companies you’re considering in depth. Look at their own websites and see how they rank for a wide range of relevant Google searches. Check out websites they’ve created and look at them from the point of view of a typical visitor to the site. Contact these agencies and ask them for a consultation. Ask them to show you real, measurable results they have achieved for their clients. Before making a choice, make sure they employ the following essential strategies that help ensure success:
Powerful Website Designs that Inform Visitors
When internet users look for businesses to serve their needs, they search for answers on Google, Bing and Yahoo, using a variety of devices, including desktop computers, laptop computers, smart phones and tablets. They choose websites near the top of the search listings and visit those websites. When the visited website loads, visitors quickly scan for the information they searched for. If they find what they need, they stick around and explore more. If they find only pretty graphical designs, but no substance, they vanish forever within 20 seconds.
Broad-Based Search Engine Keyword and Phrase Optimization
Today’s search engine user are very savvy. They type longer, more detailed searches and expect to see results that lead them to useful websites. Most web designers have very limited understanding of search engine optimization and only sprinkle a few keywords in poorly written content. The result is always low rankings and poor conversion. A well-optimized web site should have ample professionally written keyword-rich content that informs its visitors as well as search engines. Such an SEO approach will target a wide range of keyword searches, both short and long. Our seasoned SEO consultants know that leading searchers directly to the information they need keeps visitors on the website and encourages them to explore further.
Plenty of Compelling, Informative Marketing Content
Professionally written content that subtly imbeds keywords and phrases in interesting, informative text is crucial. Too many websites skimp on content and pay little attention to content quality. Awkward content, full of errors and repetitive use of keywords, has no appeal to visitors and sends them off the site and back to search engine results. Careful website analytics research shows that visitors who stay and read website content are far more likely to visit additional pages on the site and take action. Sites that provide ample well-written, dynamic information succeed.
Unobtrusive Easy-to-Understand Website Designs
Anything on a website home page or other landing pages that causes confusion drives visitors away. Auto-running videos or music or unexpected sounds are among the worst offenders, since most users don’t expect loud noise. Intrusive pop-up ads and chat boxes distract visitors from getting the answers and solutions they’re looking for. Graphical designs that take up the entire screen, but offer no relevant information are a recipe for low conversion. Adobe Flash-based designs can’t even display correctly on mobile devices. Clean, simple designs work best.
Clear, Simple Navigational Tools
Since a visitor can and will land on any page on your website, the site design must always show the user how to navigate and explore. A simple navigational scheme that understands the eye movements of the typical visitor works best. Complicated navigation based on drop-down menus and hard-to-find links confuses visitors and obstructs their attempts to explore more pages. Since navigational text also is part of search results optimization, hiding it in site architecture that Google can’t even see is a fatal error. Simplicity helps retain visitors and leads them smoothly through the site.
Customer-Centered Design & Content
Nothing is more important than this element. Everything about a business website should work to meet the needs of visitors. Use content that focuses on the customers’ needs first, instead of business hype. Employ design elements that help visitors explore the site. The customer should always come first. A visitor that stays on a website, navigates to additional pages from the landing page and finds helpful information is a visitor who will take action to contact you or make a purchase. That’s what your website is for, and making sure it does its job is the highest priority.
Professional Search Engine Marketing Service – Minneapolis St. Paul, MN
This website is about you and your goals. We provide the information that other SEO and SEM companies are unwilling to let you know upfront. You’re reading our insight to learn more about how websites can work to bring in more revenue. The iRevamp’s team of experienced website designers, search engine optimization consultants, content copywriters and more has been creating successful search engine-oriented websites for clients since the internet began. We’re a no-nonsense, dedicated group with a single priority: helping our clients succeed. We’d like to show you how we do that. Contact iRevamp for a free, no-obligation consultation. We’d love to discuss ways we can use our skills and experience to improve your results. Let us show you the powerful results we’ve obtained for our clients.