Search Engine Optimization Service in Minneapolis St. Paul, MN
- Did you hire your web designer to be in charge of search engine optimization?
- Did you ever Google your web design company’s rankings?
- Do you know how cheap SEO can hurt your website’s rankings?
By now, everyone has heard of search engine optimization and marketing. They’re the most-used buzzwords in the industry. Search engine optimization consulting services and sky-high promises are offered by every web design company in the Minneapolis St. Paul area. The reality is that 99% web designers have no idea how to optimize a website for top Google rankings. Some fly-by-night companies advertise that they can give you top placement in Google search listings at cheap prices. These empty promises from clueless website design companies and shady SEO firms sound great, because business owners are not familiar with how search engines work. The facts: You can pay dearly for promises, but you won’t get real leads, sales or customers that are crucial for your bottom line.
Search engines emerged early in the history of the internet. When they started, it wasn’t too difficult to climb to the top of search rankings because the ranking algorithms were fairly simple and the number of web sites was relatively low. Those days are long gone, as the number of web sites has increased astronomically. Today, Google leads the way and has the largest share of the online search market. They’ve developed remarkably accurate analysis techniques to provide search results that give its searchers what they want: web sites with authentic, relevant information. Google’s amazing success is based on matching search phases and questions closely with web sites that contain answers, solutions and tips useful to its searchers. Today, outdated SEO techniques and strategies fail miserably.
People Looking for Information Are 95% of Your Website’s Visitors
Almost every visit to a business website comes from an inquiry conducted on a search engine. Top Google rankings have become the focus for most search engine optimization. Google constantly changes the ways it indexes and ranks websites. All of those changes are aimed at giving searchers the best possible results, leading them to websites that provide what they seek. As a leading SEO company in Minnesota, we constantly study the latest search algorithm changes. We’ve been doing that for over 10 years. We understand what Google is looking for and we build websites that consistently produce excellent search result placement. Here, you’ll learn more about your business can harness the power of search engine optimization and increase your business competitiveness.
Getting More Than Top Search Engine Rankings
The most common promise most unqualified web designers and self-proclaimed SEO companies make is that your website will rank #1 in Google search listings. Frankly, that’s easy to accomplish. Most often, the #1 ranking they deliver is for a search for your business name and location or a long search phrase nobody will ever use. Unfortunately, that promised #1 ranking is useless. When internet users search for products or services, they always start out with generic keyword searches, not business names. If they know your name, they already know about you. Most people use a wide variety of long and short industry-specific keyword phrases to find information they need to make a decision, solve a problem, buy a product or hire a service contractor. Getting ranked for those real searches requires real SEO expertise. You need excellent Google rankings for a broad spectrum of keywords, not just a few that an incompetent SEO company promises. That’s what we deliver.
10 Google Optimization Secrets
Every website designer knows a little about SEO. However, the little most designers know is out of date and ineffective. Much of what they do can actually hurt your web performance. The search engine optimization consultants at iRevamp constantly research to understand what Google is looking for. We have a history of anticipating changes in ranking algorithms. We watch our clients’ websites rise in rankings while their competitors’ sink. We’re not going to give away our exact strategies or techniques, but we’re happy to give you information on what Google optimization takes and explain how your website can outperform your competitors’.
How to Thrive despite Google Algorithm Changes
Google’s goal is helping its users find the most relevant and informative websites that they’re searching for. By providing more accurate search results, it keeps capturing over 70% of all searches. To stay on top, Google constantly works to improve how it matches search queries with relevant websites. An entire industry is devoted to figuring out and predicting what Google is up to. The Truth: Most web design companies and the majority of self-proclaimed SEO companies are only interested in short-term manipulation of website rankings. Such a shady practice will inevitably cause long-term harm to your business bottom line, because Google often imposes penalty on manipulative optimization techniques. At iRevamp, we understand Google. We consistently improve our clients’ website performance no matter how the algorithms change.
6 Deadly SEO Mistakes by Web Designers
Frankly, most website designers and many so-called SEO companies are clueless. Effective web optimization is complex and time-consuming. To avoid hard work, they take shortcuts in implementing search engine optimization and employ techniques that are considered spam. While they may work briefly, Google quickly recognizes the spam tactics and drops these websites’ ranking positions. In some cases, the search engine even eliminates offending websites from its listings. We’ll expose some of those shortcuts and explain why they don’t work. We never use outdated tricks in optimizing your website. Instead, our expert consultants create websites that consistently help your business growth.
As the most respected website design and SEO company in Minneapolis St. Paul, we understand that our clients have different needs and budgets. We offer a wide range of options to the businesses that we serve, from one-time optimization to continuing marketing programs. One thing you need to know: Cheap search engine optimization never works. Cost should always be compared with the actual rankings, web traffic, leads, sales and business growth. Your return on investment is the true measure of cost-effectiveness. As with all marketing strategies, SEO costs are measured by cost per contact or sale. If you opt for a low-cost campaign and get nothing, you’ve thrown money away.
WordPress is one of the most effective web design platforms for most business websites. It’s Google-friendly and extremely flexible. In the hands of our experienced SEO professionals, it can deliver top rankings and more leads. Still, just using WordPress for website design is no guarantee of high rankings. Graphics-oriented designers don’t understand the complex optimization techniques required for outstanding performance. Our team builds websites that deliver the leads and sales you need.
Website Content Brings High Rankings and Conversion
Google crawls through the text content on your website as it looks for keywords on every page. Having plenty of content on your site is crucial. Poor content fails. Google measures how visitors react to web pages, and looks for content that website visitors find useful. Search engines have become very good at recognizing information that people actually read. The content of your website is also how you retain and convert visitors. Our experienced content copywriters write compelling, informative content, while weaving target keywords and phrases smoothly into it. Most web designers think content doesn’t matter. They’re dead wrong.
Top-Notch Minnesota SEO Service in Minneapolis St. Paul
High-performance search engine optimization services are essential to the success of any website. If you hire a company to build your website that doesn’t truly understand the requirements to achieve top rankings, you might as well send your money through the shredder. Shortcuts, vague promises and antiquated optimization techniques are a complete waste. If you want real success, whatever business you are in, you need a company that specializes in SEO and completely understands what Google is looking for. Anything less will be useless to you over the long term. The search engine consultants at our Minneapolis SEO online marketing company have proven their abilities through the success of our clients. Contact iRevamp for a free consultation and price quote, and we’ll show you how we can achieve the exceptional rankings that beat your competition.