Minnesota Search Engine Marketing Service in the Twin Cities
- What are the top 5 internet marketing mistakes that hurt your bottom line?
- Is your SEM campaign attracting qualified visitors or worthless traffic?
- How to tell if visitors like your website?
Far too many business owners and a majority of website design firms don’t understand search engine marketing or SEM. Instead of providing what website visitors really look for, they forget that selling products and services on the web is really very similar to doing it in a brick-and-mortar store. There is no magical formula that will bring potential customers to a website, keep them there, and convince them to choose your business to supply what they need. Only a carefully designed and executed plan can produce a website that actually generates new business and provides a strong return for your budget.
In producing increased revenue for many clients since the beginning of the internet, our web design, SEO and SEM firm has developed winning strategies based on consumer research, search engine optimization expertise, AdWords management, compelling content and just plain hard work. At iRevamp, the websites we create for our clients are designed specifically to bring leads and clients to you, not just to present a pretty online business card. If increased profits are what you want from your SEM campaigns, but your current website isn’t giving you those results, you may be making one or more of these common, but disastrous mistakes:
Trying to Generate Site Traffic Instead of Leads and Sales
Too many website designers measure results in statistics like unique visitors and website traffic. That’s the wrong approach. The only true measure of success is seen in actual contacts, phone calls, and additional revenue generated by the SEM service. Your website could get 10,000 “hits” by visitors, but if those visitors don’t actually do business with you, that traffic is worthless. What makes iRevamp the top choice is online marketing service is that we measure SEO and SEM effectiveness by tracking how well our sites attract, retain, and convert visitors. Our clients tell us we’re doing a great job, time and again.
Failing to Give Visitors What They Came For
Every business wants to tell potential customers how great their products are services are. That’s not surprising, and it’s an important message, but that’s not what website visitors are looking for. The truth: Every internet search is a search for information that will help the customer achieve a goal. The primary focus of every successful website is on the customer, not the business. Everything on your website should focus on your visitors. Only during the process of answering their questions, informing them and solving their problems can your marketing message be heard.
Skimping on Informative Content
If a website designer tells you that visitors don’t read, find a different designer. Since visitors are looking for solutions and answers, keeping them informed and helping them quickly find what they are looking for is crucial. Website analytics show that visitors who read through various web pages are far more likely to become customers. Websites that offer limited information, poor navigation and too few pages do not retain visitors. Compelling, interesting content attracts readers and the longer they stay, the more likely they’ll become paying customers.
Limiting Organic SEO and AdWords SEM
Most website designers treat SEO and SEM service as an afterthought. They’ll just optimize the website for a few poorly chosen keywords and call it a day. The reality: Websites that effectively incorporate search engine optimization for a broad range of keywords and phrases attract motivated visitors. Ample SEO content keeps them around long enough to get your message. For AdWords and PPC marketing, choosing exactly the right keywords and phrases to bid on is crucial. Our websites are designed to maximize search engine results.
Ignoring Effective Business Basics
Search engine marketing service, no matter how effective, cannot make an unsustainable business successful. SEO marketing or SEM advertising is not a get-rich-quick scheme. No matter how many leads you get, it’s up to your business to provide the valuable goods and services, along with customer satisfaction, that are part of every long-lasting business. No marketing method can substitute for good business practices that create satisfied customers. Our websites bring people to your business. The rest is up to you.
Twin Cities Search Engine Marketing Consulting Services
Creating websites and managing online marketing costs money. Doing it effectively is a serious investment. Before committing your budget to a website designer and SEM service company, do your homework. Carefully investigate any company you’re considering. Look closely at the websites they’ve created. Search on Google to measure their success. Insist that they show you actual results that have improved their clients’ businesses. It’s your money. Make sure you’re spending it well. After getting information from our website, we hope you’ll contact us. At no charge to you, we’ll offer an in-depth consultation and discuss ways on how iRevamp can be your long-term partner in keeping your company competitive. We’ll show you how we can make your company stay competitive for the long run.