Search Engine Optimization Consulting Service – Minneapolis St. Paul, MN
- Why shouldn’t getting top rankings be your ultimate goal?
- Why is creating a user-focused, informative web site the foundation of SEO?
- Why can getting quick high keyword rankings hurt your search engine optimization?
Search engine optimization is one of the most misunderstood aspects of online marketing. Business owners, most website designers and self-proclaimed SEO consultants don’t really understand how web pages are ranked or how to consistently get excellent rankings that attract motivated searchers over the long term. What that means is that most small businesses waste their marketing budgets on failed plans that just don’t produce new leads and customers. Pouring money down a bottomless pit without getting results is a bad idea, but we see that mistake every day.
As the most trusted web optimization company in Minnesota, iRevamp has been focused on search engine technology for over a decade. Through spending countless hours researching ranking algorithms, we’ve learned how to get real, consistent and long-term results for our clients. We help them grow their business by focusing not only their web rankings and traffic, but also their revenue. We think it’s important that every business owner understands why real search engine optimization isn’t achieved by trickery or following the latest rumors heard on the internet. What works consistently for the long term is extensive research and website design that makes top search engine rankings a high priority. Here’s some information that fly-by-night SEO companies and clueless web designers don’t want you to know:
Search Engine Rankings Alone Don’t Equate More Revenue
For the majority of websites, 99% of the traffic does not result in conversion of visitors into customers. Conversion is the real goal, not brief top rankings for a few search terms. If you compare two websites, one thing is clear: A web site that gets 10,000 unique visitors a month, but only produces one or two contacts is not as successful as a web site that gets 5,000 visitors, but produces 100 leads. Measuring results only by the number of people who click through to the website is a fatal mistake. The best measure is the percentage of visitors who convert. iRevamp focuses on results you can take to the bank, not just on bringing visitors to your website who leave immediately.
Short-Term Search Results Are Deceptive and Unreliable
Some web optimization consulting firms use unethical techniques to get quick high rankings for a few specific searches. Such a dishonest practice will inevitably lead to lower search results positions and decreased traffic over the long run. High rankings for your company name and city or long search phrases that will almost never be used are some of the tricks that shady SEO companies often use to impress you. Stuffing keywords and phrases into awkward web content can also sometimes fool search engines briefly, as well. Websites that get good rankings from those techniques soon see their rankings drop when Google discovers the spam techniques. At iRevamp, we use time-tested organic SEO techniques that build strong rankings over the long run for searches that are actually conducted by real users at Google, Yahoo and Bing.
Search Engines Look for Answers and Solutions for Their Users
Google, Yahoo and Bing are in heavy competition with each other. Their goals are to present the most relevant, useful websites to their users who are their interest. Over time, they’ve learned that searchers want useful information in ample website content, not just keywords. They’ve developed their ranking algorithms to meet their customer’s needs, not yours. What that means is that they pay attention to what searchers do, what they search for, and what they find when they click through to websites. Their algorithms are created to measure quality of website content, because that’s what their customers want. Excellent content is the key to SEO success.
Top-Notch Search Engine Optimization Is Difficult to Achieve
Through careful website design and seamless incorporation of a wide range of keywords and phrases within outstanding content, excellent results are ensured over the long term. It’s the only search engine optimization technique that actually works. Done properly, it can even result in multiple page listings from one website on the first page of Google, outranking your competition. Even more importantly, visitors to websites with informative, relevant content are far more likely to take action to become leads and make purchases. Every website built by iRevamp has top rankings and conversion as the highest priority. Where most web design and incompetent SEO companies make promises, we deliver real performance.
Serving Minnesota Businesses with Outstanding SEO Consulting Service
Pretty websites that use search engine trickery to get temporary high rankings are easy to build. That’s what most web design and SEO companies in Minneapolis St. Paul offer. You pay top dollar for them, but soon discover that it’s all an illusion. That’s not how our Minnesota web optimization company operates. Since the beginning of the internet, iRevamp has been helping clients to reach their goals of higher revenue by building well designed and optimized websites. We get sustainable search engine ranking results through solid time-tested methods that are based on painstaking research and analysis. Then, our high-performance marketing content converts visitors into active leads, customers and clients. We’re proud of our accomplishments. During the initial consultation, one of our experts will show you what we’ve achieved for our customers. Contact us today for a free, no-obligation website analysis, proposal and price quote.