Search Engine Optimization Marketing and Google AdWords in Minneapolis St. Paul, MN
- How do you gather insight from your AdWords campaign to enhance SEO?
- Does your website turn visitors away to your competitors’ sites?
- How do you budget for pay-per-click and search engine optimization marketing?
As the leading Minnesota website design, SEO and pay-per-click management company, iRevamp has been helping businesses succeed since the early days of the internet. Over the years, much has changed in how online marketing works, and we’ve constantly stayed on top of every change. We apply our experience, research and knowledge to everything we do for our clients. One thing, though, that hasn’t changed is that all search-based marketing and advertising is tightly bound to your business website. Here’s the bottom line: Without a well designed, search engine optimized website that is rich in compelling and informative content, SEO and AdWords marketing can’t succeed. The web site is your ultimate tool to interact with potential customers as well as search engines. How your website is written, designed and optimized sets the foundation of all your online marketing efforts.
Google AdWords and SEO marketing is an excellent example of why that’s true. While it’s an incredibly effective way to increase visits to your website, what happens after the click-through is even more critical. If your top Google rankings bring in visitors, but there’s no relevant, useful information that retains and converts them into leads or sales, you throw away money for nothing. Advertising and marketing on Google only works if your website works. If your web site doesn’t present any valuable answers or solutions to your prospective customers, no matter beautiful it looks, it won’t help you beat your competition. In addition, the information also helps search engines understand the nature of your company in order to achieve top rankings. That’s why we begin every consultation with prospective clients by evaluating their current website, before implementing any internet marketing strategies. Here’s why that’s true:
AdWords Marketing Is Just Another Way Searchers Find You
Far too many business websites were created by graphically-oriented web designers who have no understanding about what goes into a lead-generating website. That’s the undeniable truth. Their websites might look beautiful, but Google doesn’t see what human visitors see. For web visitors who look for answers to their problems, creative designs and beautiful photos don’t impress or convert them because those are NOT what they are looking for. If your web site isn’t optimized effectively for search engine rankings and full of useful and informative content, it is just an expensive business card that few people will ever see. An excellent Google AdWords campaign might improve traffic, but that alone won’t deliver new leads, clients and customers. What sets iRevamp apart from other companies is that we design websites that mean business through outstanding visitor conversion so that our clients can fully harness the power of AdWords marketing.
Informative and Optimized Websites Work with Google
If you already have a great website, or when our seasoned, SEO website design company creates one for your business, it will generate new leads and sales for you, even without paid advertising. Searchers will find it high in organic search engine listings for a broad range of searches. When they arrive on your site, they’ll find the relevant information they searched for, along with excellent marketing content that leads them through the site and encourages them to act. Adding Google AdWords marketing to your overall search engine optimization can help deliver additional visitors to your pages. It is the website that does the actual work of selling.
Dynamic Landing Pages Are the Keys to AdWords Advertising
Every ad shown to Google searchers is linked to a page on your website. To be effective, it should link to a specific landing page that is ideally matched to the keywords and phrases used in your ad. Google measures the relevance and quality of the information on pages linked to each ad, and uses that information as part of your paid rankings. Outstanding landing pages actually lower your costs per click. Relevance and quality depend on the content on landing pages. Those factors also affect what the visitor does after reaching the landing page. Websites designed and optimized by iRevamp focus on compellingly written content that gets leads and sales.
Successful Website Design Makes SEO and Pay-Per-Click Marketing Simple
Since the website designers, SEO consultants and content writers at iRevamp create websites that deliver visitors successfully through organic search results, those websites already contain a wide variety of content-rich landing pages. That’s essential for their success. Every page on our websites is a landing page, packed with relevant information and ready to motivate visitors. Those multiple landing pages make it easy to design effective ads for your Google AdWords campaigns. Their designed-in quality will also help you get great ad ranks in auctions and lower your bid costs. Everything you need for cost-effective Google advertising is already in place and ready to go to work for you.
Comprehensive AdWords PPC and SEO Marketing Services – Minneapolis St. Paul, MN
Are you tired of getting poor results from your website and internet marketing strategies? If so, pouring more and more money into something that doesn’t work makes no sense. It’s time for real changes that make a real difference. Stop wasting your marketing budget and hire the leader in effective website design, search engien optimization and PPC marketing campaigns. Contact us today for a free, no-obligation consultation. We’ll show you the excellent results we’ve obtained for our many clients, help you understand why you’re not getting those results, and propose a plan for success. Call in iRevamp’s consultants, and you’ll get the straight facts and no-nonsense information you need.