Google Web Search Optimization Service in Minneapolis St. Paul, MN
- Do you know what mistakes to avoid in your search engine optimization campaign?
- Can you spam your way to the top of search rankings?
- How do you make your top Google rankings last?
All SEO consulting services target top rankings at Google. It is the most used search engine on the internet. Yahoo and Bing are constantly trying to keep up with the leader. As Google continues to become more and more accurate in matching websites with searchers’ queries, its ranking algorithms are undergoing significant changes constantly to stay ahead. Google’s AdWords is also dominant in pay-per-click advertising. Every web designer and search engine optimization company hopes to find the secret ranking algorithm. An entire industry has developed to track the latest algorithm changes, trying to understand how to get high listings.
Since Google wants to give its users the most relevant websites for every search, it constantly refines the algorithms it uses to decide which websites it will present at the top. Major changes happen a few times a year, but minor updates happen more than once a day. There is continuous internet chatter about what those changes mean and how to take advantage of them. Trends develop and discussions of the latest techniques appear on numerous blogs. As a business owner, whose opinion do you trust? Google never reveals details of its ranking methods, so a lot of what is written by so-called SEO experts is just guesswork. At iRevamp, our team search engine optimizers recognized long ago that the details don’t matter as much as understanding what lies behind those changes. Here’s the truth about how your optimization can succeed:
Quick Tricks NEVER Work
Too many search engine optimizers and business owners think they know everything about SEO, but what they only care about is the latest rumors or tricks. That’s not real expertise. They speculate and guess what the latest algorithm changes are, but ignore what truly matters to the entire internet marketing. They think getting solid long-term ranking results can be accomplished with a few magic “techniques” found on the internet or told by someone who is equally clueless about SEO.
Google Can’t See Your Beautiful Graphics
Many business owners want to wow their web visitors with large, stunningly beautiful photos and assume the graphics are what sells their products and services. Unfortunately, you can never impress Google no matter how beautiful your photos are and most web visitors couldn’t care less either. Graphics-dominated websites are slow to download and both Google and its users prefer faster web sites. Additionally, there is no guarantee that the photos that fit your taste are what your visitors will appreciate. Ten people can interpret the same photo in 10 different ways.
Google Likes Websites that Are Liked by Its Users
This is the most important secret of all. Every search engine competes by giving searchers the most relevant, useful websites possible. They can see user behavior on a website. The longer visitors stay at your website, the more pages they browse, and the more often they come back for second or third visits, the better rankings your web site earns. In contrast, high bounce rates and quick exits lead to lower rankings.
Content Quality Can Be Measured
Every recent major change in Google’s ranking algorithms have one goal: identifying reliable, relevant content that gives its searchers the best information about any topic. When the content is written with clarity, authenticity and expertise, it scores high on the ranking scale. In contrast, shallow, poorly written or even spam content has no value to visitors or Google, leading to lower traffic and little conversion.
Keyword Stuffing Is NOT an SEO Technique
Overuse of search keywords and phrases in content is a signal to Google that a website is trying to trick the search engine into high rankings. This may work temporarily and it is the reason why many unethical SEO companies use this tactic. But business owners will soon find out that this type of spam can be detected easily and result in lower rankings in the long run.
Internet Searchers Are Getting Smarter
Fewer and fewer searchers use just individual keywords or short phrases to search for the information, products and services. Instead, they’re typing questions or longer search phrases. Additionally, more and more searchers speak directly to Google through smartphone apps and ask complicated questions. Effective search engine optimization involves research into what and how people are actually conduct their searches, to cover all bases. Simple guesswork doesn’t go very far.
Excellent Content Is Rewarded with High Rankings
Today, all search engines are looking for solid content that represents real answers, solutions and tips, and reward it with more traffic. Content written by amateur writers or even business owners doesn’t impress Google. Overuse of keywords and poor grammar and spelling is a strong indicator that the content has little value to Google and its users.
Duplicate Content Leads to Failure
A sure way to tell the search engines not to rank your website is to use content copied from manufacturers and distributors or from other websites. Google’s database comparisons recognize this copying-pasting quickly, and react negatively to it. Creating original content is what quality SEO service is all about.
Google Crawls Websites Thoroughly
Well-optimized websites have target keywords and phrases carefully placed within content, site architecture and other elements. Proper website design is crucial for success. Convoluted codes and outdated design techniques can hinder how Google indexes your website. Most pre-built web templates are loaded with bad codes that make it difficult for Google, Bing and Yahoo to understand your content. Our web designers fully employ SEO-friendly design techniques and we hand-code every page to get rid of unnecessary codes.
Fresh Content Boosts Rankings
Google knows how long content has been on your website. By updating your website’s content regularly, you tell search engines that your website is offering current information that is more relevant rather than stale and old. Fresh, informative content gets higher rankings.
In the past few years, search engines have started discouraging bad SEO practices by penalizing web sites that use outdated, unethical techniques. Keyword stuffing, duplicate content, doorway pages, worthless information and junk links are among some of the most common mistakes that business owners and unqualified SEO firms use. These spam techniques may get some spotty short-lived top rankings, but they can draw severe penalties that are difficult to recover from. Spam techniques sometimes get your top rankings briefly, but they always fail to create anything sustainable.
Premier Web SEO Service Company – Minneapolis and St. Paul, MN
When businesses trust their websites to incompetent web designers and clueless SEO consultants, they’re buying services that are based on a poor understanding of what Google, Yahoo and Bing want. While they may get some immediate rankings, faulty techniques can’t produce anything that lasts long. Real search engine optimization is based on a genuine understanding of the inner workings of ranking algorithms and the needs of website visitors. A well-designed website, loaded with outstanding content that skillfully incorporates target keywords and phrases searchers actually use will not only achieve excellent rankings, but will also accomplish the real goal: converting visitors into new customers and leads. Contact our SEO consulting company in Minneapolis and St. Paul and we’ll show you the real, long-term growth we have achieved for our clients. We offer you a price quote along with a detailed proposal.