Web Conversion Optimization for More Leads and Sales – Minneapolis St. Paul, MN
- Does more web traffic mean more leads and sales?
- Do you know the top 5 concerns of your potential customers?
- Why does web traffic from Facebook and Twitter have poor conversion?
Internet marketing efforts are useless unless they consistently produce active leads and bring in new customers or clients. Most so-called marketing agencies simply don’t understand this basic fact. Rather than focusing on increasing your revenue, they love to use inflated or artificial web traffic numbers to sell you add-on packages that are nothing but a waste of money. If they can sell you an expensive website design that lacks conversion value, their worthless Facebook, Twitter and Instagram campaigns, or some shady SEO tricks, they think they’ve succeeded by convincing you to pump money into their bank account. However, if all of that doesn’t bring you increased revenue and help your company grow, you might as well have burned your money in the incinerator.
Your sales should be the real priority. As the most reliable website design, SEO and search engine marketing company in Minneapolis St. Paul, we never forget that. We’re not interested in ego-building strategies or creating beautiful websites that serve as nothing more than an online business card. We’re not competing for design awards or trying to build buzz for our services. Our only goal is to increase your profits by creating search engine-based marketing tools that effectively attract, retain and convert your web visitors into actual paying clients and customers. Here’s what that conversion rate optimization requires:
Attracting People to Your Website
Web conversion depends on plenty of qualified traffic to your website from Google primarily. That’s why we use powerful search engine optimization to get your site ranked highly on Google, Bing and Yahoo. Unlike most web designers and self-proclaimed SEO firms, we understand in depth how people search for products, services and information. We stay on top of the latest ranking algorithms. We optimize your website for a broad range of target keywords and phrases. Combined with a professionally managed Google AdWords pay-per-click campaigns, we bring in those who actively want to buy your products and services. Our results speak for themselves. We’ll show you how our optimized websites build exceptional rankings for real searches.
Keeping Visitors on Your Website
Most web design and SEO companies don’t have a clue about what visitors do when they land on a website. They build beautiful, graphical websites that may be works of art, but that don’t give visitors what they are looking for. Every search on Google, Yahoo or Bing is a search for answers and solutions. Unless a visitor to your website immediately recognizes that the information they searched for is available, they leave and visit your competitors’ websites. Through extensive research into visitor behavior, we understand how to present that information in a user-friendly fashion and keep visitors interested in learning more about your company. Our easy-to-use navigational tools and content lead visitors through your website so they get your marketing message loud and clear.
Providing Potential Customers Valuable Information
Most websites don’t provide much content. Many are so graphically heavy that there’s no room for anything else. Other websites mostly try to tell visitors how great the company is, instead of helping them find out what they came to learn. Marketing content is the most important component of your website. If needed answers and solutions aren’t available or adequate, clicking the browser’s Back button is the visitor’s next step and you’ve lost your chance for conversion. Unlike most internet marketing companies in Minneapolis St. Paul, we understand the importance of content that provides relevant information in a compelling, dynamic way. Every page on our sites is an active source of real information that informs and sells.
Enhancing Web Conversion Rate
If your website attracts, retains and informs your potential customers, it’s just doing its job. Conversion is the logical result of a successful website. Once a visitor finds adequate, relevant information about your products or services in the site’s content, converting that visitor into a lead, customer or client is easy. You’ve built trust by meeting the visitor’s needs. At iRevamp, our team of web designers, SEO consultants and copywriters works together to put all of the essential elements to work for you, smartly and reliably. Our websites convert visitors. We measure our success by how well we help build your business.
Not all web traffic is the same. The traffic that is brought in by well-implemented search engine optimization and AdWords PPC campaigns has high conversion value. Traffic from social media sites like Facebook and Twitter has an extremely low conversion rate. More web visitors DO NOT automatically result in more leads or sales. Your potential customers need to be convinced that your company offers exactly what they are looking for before they contact you instead of your competitors. If you take the time to understand what your new customers are most concerned about, you can provide them with valuable information through which you earn their trust and confidence. Optimizing web conversion is crucial to your success.
Conversion Optimization for Minnesota Businesses
Conversion is always our highest priority at iRevamp. Your website is the tool that makes that happen. We’re all business and no nonsense, and will give you frank, honest information about what works and what doesn’t. When it comes to the all-important goal of turning website visitors into new customers, we have a proven track record of success for a wide range of companies in Minneapolis St. Paul and nationwide. When you contact us for a free evaluation of your current website, we’ll analyze the reasons it’s not giving you the increased leads and revenue. We’ll help you create an internet marketing plan built around a well-designed, thoroughly optimized website that is built to help increase your profits. Put us to work for you and we’ll keep your company competitive.