SEO Web Copywriting Service in Minneapolis St. Paul, MN
- Why does SEO and website writing require special skills?
- Does your website have answers to your customers’ common questions?
- Why does poorly written content hurt your website’s rankings?
A slogan that dates back to the beginning of the internet says, “Content is King.” That’s never been as true as it is today, but the slogan should now say, “Quality Content is King.” On every business website, you tell your story through words. If you tell that story well, you build trust, provide the answers that visitors need to make an informed decision, and you encourage them to contact you and become customers. If you fail to convey your message well, web visitors will leave almost as soon as they arrive. Today, the reality is that most websites don’t offer anything that is worth reading. There are many reasons why that is true. In most cases, the business owners don’t realize the important role that web content plays in attracting visitors and converting them to leads. Then they hire graphics-centered web designers who build web sites that can’t accommodate any text content. In other cases, the copywriters are unskilled and have no idea what does and doesn’t work. In some extreme cases, the business owners even copy content from other online sources and just paste it into their websites. In every case, the result is failure of the website to perform its three main functions: To attract, inform, and convert visitors into your new customers. Here’s why outstanding copywriting does just the opposite:
Search Engines Value Good Keyword-Rich Content
Attracting visitors is the first job of your content. Google, Bing and Yahoo have developed ranking algorithms that can recognize informative and original content, through which they gain an understanding of the nature of your business. Search engines also recognize whether the content is written naturally or is created deceptively with stuffed keywords. Keyword stuffing is widely regarded as spam and will cause lower search rankings. Ideally, the online content carefully weaves a large variety of keywords and phrases into the text without making it awkward or clumsy. Since Google can’t actually understand English, it uses a variety of ways to determine the quality of content, including measuring how long visitors remain on website pages. Finally, search engines can detect content that is not unique and actively lower rankings for sites that use copied content. Bottom line: Your search results depend greatly on the quality of your copywriting.
Your Content Must Skillfully Provide the Information Visitors Seek
Every time people enter searches into Google, Yahoo or Bing, they’re looking for answers and solutions. Search engines work hard to present websites high on their listings pages that have the most plentiful, relevant content. When searchers arrive on a website, they expect to find the answers or solutions they need, written clearly and understandably. If they don’t find that, they leave immediately. Low quality or skimpy content fails this test every time. Badly written, ungrammatical, or misspelled writing instantly sends visitors to your competitors’ web sites. Good copywriting attracts the reader’s eye with clear headings, compelling text, and a clear understanding of your business and what the visitor is looking for. Combining information with search keywords and keeping visitors reading requires highly skilled copywriters, like the seasoned professionals at iRevamp, the most trusted SEO company in Minneapolis St. Paul. Writing website content is both an art and a science. Using amateur copywriters or poorly paid writers from content mills is a sure way to offer content that impresses neither your visitors nor search engines.
Only Excellent Content Quality Can Convert Visitors into Customers
Whatever your business is, you take great care to present your products and services in a way that encourages customers to close the deal. The same should be true of your website. Its text content has a tough job. It has to lead visitors through various web pages, answer their questions, and convince them that your business is the one they should choose. It’s a tough sales and marketing challenge, made more complex by the need to convince search engines to rank your website on the first page of search listings. It’s a job that requires experienced professional copywriters.
The Cost of Copywriting
Content that does those tasks well costs money. There’s no question about it. The price of quality content is just one part of the overall cost of any website. Here’s the truth: You get exactly what you pay for. If you skimp on the cost and quality of your content, you might save a little up front, but poor content is very costly in the long run, with poor performance in generating leads and sales. Professionally written content, created by copywriters who completely understand its complex requirements, is an investment in revenue growth. Anything less will fail.
Top Professional Copywriters for SEO in Minneapolis St. Paul, MN
As the recognized leader in website design and search engine optimization in the Minneapolis St. Paul area, our reputation depends on the results we produce for our clients. Unlike many web designers and self-proclaimed SEO companies, we understand that superior content is a crucial part of every successful website. iRevamp’s team includes professional website marketing writers with decades of experience. They understand your business. They understand your customers. They understand search engine optimization requirements. Working hand-in-hand with our web designers and SEO consultants, they create content that meets the highest standards of excellence. The resulting combination produces strong business growth. Contact us for a free consultation and we’ll show you why our websites deliver customers.