Top-Rated SEO Web Design Company in Minneapolis St. Paul, MN
- What can you do to keep your web visitors interested in your company?
- What does a beautiful website have poor rankings?
- How can a web visitor tell your company apart from your competitors?
Most website design companies work very hard to produce beautiful looking website home pages for their clients. With their backgrounds in graphic design, they are just doing what they know best. They know that a graphics-heavy website will impress the business owner. What they don’t know anything about is what impresses website visitors. That’s because they don’t take the trouble to find out. The fact is: Your potential customers and clients don’t really care how beautiful your website is. That’s not what they are looking for.
Since over 90 percent of people who arrive at any website came there after a search on Google or another search engine, it’s important to know what those visitors want to know. That’s simple: They visit web sites to find information that helps them solve a problem or make a decision. That’s what they searched for. Maybe they need to hire a contractor or buy a new product. If they land on your website after a search, what happens next depends on how well the site is designed. Here are the real facts about website design that truly connects with visitors:
Most Website Visitors Leave within 20 Seconds
When a visitor lands on a website and leaves right way without exploring additional web pages, it is considered a bounce. High bounce rates waste your marketing budget, because the hard-earned traffic is completely lost. Did your web design company ever talk with you about your bounce rate and how to lower it? Website analytical data tells the same story again and again. Visitors land on a website page after clicking a link in a search engine listings page. They quickly glance at that page. If they can’t find the information they were looking for immediately, they click their browser’s Back button and return to the search results. The more people who leave quickly, the higher your bounce rate is. Visitors who don’t stick around aren’t customers. Your website must retain visitors or it fails.
Understanding Visitor Behavior Is Crucial
Behavioral scientists have closely studied what visitors to a website page look at by tracking their eye movements, starting from the moment the page appears. The pattern of those eye movements is a crucial part of website design. Unless your website design company understands that, the design will fail. Remember: Every visitor is searching for an answer or a solution, not for pretty photographs. Unless you offer what they need and present it clearly and immediately, visitors will not stay. When our top-notch Minnesota web design company creates a new site, visitor behavior is the top priority.
Graphical Images Do Not Convey Information Well
Since most website design companies focus primarily on the graphical “look and feel,” they forget why the visitor came to the site. Instead of getting answers and solutions, the visitor gets an art exhibit that appeals only to the taste of the business owner and the web designer. Did you ever choose a company because its website has prettier photos than its competitors? Based on user feedback, it has become clear that simple web design layouts work much better than those fancy ones, because visitors can see right away the actual information in the form of navigational links and topic headings. Web visitors scan and read words that are easy to understand. Images do not carry a uniformed message simply because one photo can have 10 different meanings to 10 different viewers.
Every Page on Any Website Is a Potential Landing Page
Search engines are very successful at presenting web listings that lead searchers directly to pages containing content relevant to their searches. Every page on your website should be a landing page. Every page must be designed to meet the need of helping visitors find answers. Most website design companies focus on your home page, not realizing that visitors may never see that page. Our designers take extensive care with the design of every page on your site. We know that any page can convert a visitor into a customer.
Lack of Useful Content Is a Fatal Website Flaw
Frankly, most business websites come up very short in their content. This is the fault of graphics-oriented web design companies. Visitors arrive at those websites, can’t find information they need, and are gone in a flash. Web designers who think appearance is more important than substance create websites that fail to generate leads or revenue for their clients. Content is also a rich source of SEO keywords and phrases – the key to attracting visitors. The more excellent content, the more effective your site will be.
Minnesota Most Trusted Web Design and Optimization Company
What’s your goal for your company’s website? If that goal isn’t to inform site visitors and convert them into leads and customers, you’re on the wrong track. Your website doesn’t need to dazzle you or anyone; it needs to build your business. As the leader in SEO website design in Minneapolis St. Paul, we build attractive search results-focused websites at iRevamp, but we don’t stop there. We create websites that make your success our top priority. We focus on giving visitors the information they’re looking for and showing them why they should choose your company. We use our extensive knowledge about visitor behavior to provide them exactly what they seek. We transform your website into a powerful lead generating tool. Contact us for a no-cost consultation, and we’ll show you our history of success and propose a website-based marketing plan to help your business succeed.