Website Optimization for Top Search Engine Rankings – Minneapolis St. Paul, MN
- Do you know why cheap SEO services can hurt your rankings?
- How can you lower your AdWords pay-per-click cost by half?
- Do you know how often Google changes its ranking algorithms?
Every business understands that its web optimization is essential for success and growth. Businesses that use well-designed websites, powerful search engine optimization and well-managed AdWords campaigns thrive, even in tough economic conditions. Those that don’t harness the power of SEO almost always wither and die. That’s today’s reality. As a proven leader in internet marketing in Minnesota, we recognized the importance of the internet as the most important venue to reach out to potential customers as soon as it began. At iRevamp, we’ve been building search results-oriented websites that deliver leads, customers and clients to businesses in the Minneapolis St. Paul area and nationwide for over 10 years.
Like all technology-based systems, the internet has grown spectacularly and changes constantly. Constant study and research is the only way to keep up with those changes, which now include search engines using artificial intelligence technology to evaluate websites. For example, many search engine optimization techniques from just a few years ago are useless today. Old-fashioned web site designs and outdated search engine marketing strategies no longer work. If your current website has stopped generating new revenue, it’s time to take action or you will be outmatched by your competitors. We want you to know what it takes to succeed in today’s internet environment:
Search Engines Are Smarter
Old-style SEO trickery is not just useless today; it can cause your web site to disappear from search listings. Unless your search engine optimization campaigns take advantage of new Google ranking methods, your website won’t be found by people searching for your products or services. If searchers can’t find you, they will find your competitors. We constantly stay on top of the latest SEO changes and even anticipate future updates. We know Google web optimization.
Content Quality Counts
Content is the carrier of your web optimization keywords and your marketing message. It’s the provider of information that your website visitors demand. Interesting, compelling marketing content has never been more important to online success. Ample, up-to-date content that retains and converts visitors into customers and leads plays a crucial role in bringing in more leads and sales. iRevamp’s professional copywriters deliver superb content that impresses Google and connects with your customers.
Google AdWords Strategies Add Value
A professionally managed pay-per-click program based on AdWords can bring additional visitors to your website. New features and methods introduced by Google offer new marketing potential for specific business types. Is an AdWord campaign right for you? How much should you spend on paid clicks? How do you optimize your PPC marketing to lower the cost? iRevamp’s seasoned consultants can help you decide and can create a customized PPC plan that is an exact match for your needs.
Continuing Marketing Management Works
Everything changes, and change happens fast at search engines. Only by actively monitoring the performance of your website can you anticipate and adapt to changes as they occur. Clients who take advantage of our ongoing internet marketing and website optimization see continuing improvements in their return on investment over time. We’ll be happy to explain how these programs can help your bottom line with our free consultation.
Social Media Is Overrated
For only a very few business types, social media marketing on Facebook, Twitter, Instagram and other venues can be effective, but most small businesses don’t benefit at all. If you fall for a social media sales pitch, you could easily throw a lot of money down the drain seeking results you’ll never get. Those software-generated Facebook “likes” and Twitter “followers” have zero value in boosting your online reputation. We can help you understand the pros and cons of social media for your specific business. In almost all cases, it’s not worth the cost.
Website Designs Must Be Simple
Web visitors don’t think. They are not patient enough to spend even a few minutes to find out how to navigate your website. Your web design should make it as simple as possible for visitors to find what they are looking for. This means that your navigation structure, content layout and selection of photos should be as clean as possible. Many business owners are tempted to impress their visitors with a creative design, assuming that their visitors will be so “wowed” that they want to stay around to appreciate the beautiful website. The truth of the matter is that those beautiful web sites have far inferior performance than those sites that are simple, but have rich content which helps visitors find a solution or answer.
Website Designs Must Meet the Latest Standards
Today, more and more people view web sites on tablets and smart phones. If your website is built with Flash animations, it simply can’t be displayed properly on mobile devices. Also, modern web browsers are optimized for newer and cleaner codes. If your web site was built 5-10 years ago and have never been updated, it is time to bring it up to the latest internet standards. Staying behind the newest technology can only give your competitors an advantage.
Enhance Web Marketing for Minnesota Companies in Minneapolis St. Paul
One thing is certain about the internet: There is an unending supply of so-called “experts” out there who will promise you anything to get their hands on your marketing budget. From web designers who show you flashy designs and search engine optimization consultants who promise you #1 rankings on Google to social media gurus who talk endlessly about “buzz,” the sales pitches never end. Here’s our suggestion: Ask them to show you real rankings and revenue growths they’ve achieved, in numbers you can understand. They can’t. At iRevamp, our talented, proven web design, SEO and PPC marketing team can show you those numbers. We can show you how we’ve helped our clients get more leads, attract more customers, and make more sales. Call us today for a free, no-obligation consultation. We will present you with a proposal that will jump start your online marketing..