Website Optimization Service in Minneapolis St. Paul, MN
- How can I avoid the most common SEO mistakes?
- Why is having no SEO better than having cheap SEO?
- Why doesn’t do-it-yourself SEO ever work?
We get calls from business owners on a regular basis. They tell us that their websites aren’t performing and that they can’t be found in Google searches. All too often, they’ve paid web design companies or self-proclaimed SEO consultants to create and optimize their websites, but they never get the increased rankings, web traffic, or new revenue that they were promised. They have paid high prices for that work, but have put their trust in the wrong companies. It’s a story we hear all the time. In many cases, these business owners have come to believe that the internet is useless to them. But the truth is that the unqualified SEO companies who they have hired are useless. Search engine marketing that works well consistently over time isn’t easy. In fact, it’s a science that’s understood by very few SEO optimizers, but by almost no web designers at all.
Getting results that bring visitors to your website and convince them to choose your business requires expertise, experience, and research that most internet marketing companies don’t have. That’s especially true with search engine optimization. Incompetent website designers and unscrupulous SEO companies will be happy to make promises and take your money, but can’t deliver the increased leads and sales that are vital to your business growth. In providing the most trusted web design and optimization consulting services in Minneapolis St. Paul, we have seen plenty of businesses that wasted their money on strategies that are doomed to failure. Here are the six most common fatal mistakes we have found:
Website Designs that Don’t Support SEO
Before trusting any website and giving it high rankings, the search engines must be able to understand the web content and add it to their databases. The only content that can be understood by Google, Bing and Yahoo is plain text, not photos, graphic artworks or Flash animations. Too many graphics-focused website design companies embed their content in graphical images and in Adobe Flash or database content management systems that are invisible to search engines. Such a practice guarantees failure.
Reliance on Low-Cost SEO Packages
There are a wide variety of cheap SEO packages out there that are advertised by web design companies, unqualified SEO consultants or advertising agencies. They promise to give you #1 rankings at unbelievably low prices. They just tack a few obscure keywords and phrases into the structure of your website. Nobody searches for those phrases, so it’s easy to get top rankings for them. These strategies are useless to your business’ bottom line.
Keyword Stuffing that Draws Google Penalties
Companies that do this go into your website’s content and add a set of keywords. Often, these show up as long lists at the end of the page, sometimes even invisible to visitors. Sometimes, they get inserted into your text without any regard to whether they are readable or grammatically correct. While this spam technique sometimes works briefly, Google soon recognizes the trick and de-ranks the site. Additionally, web content with stuffed keywords turns visitors away easily and does nothing to help you convert visitors to leads or sales.
Plenty of Black Hat Tricks
At one time, it was possible to fool search engines by using a variety of bogus techniques. That time has long passed. All search engines detect these methods the first time they crawl the website. What happens next isn’t pretty. Sites that use these methods often get completely removed from search engine listings. These tricks are disastrous because once they cause penalty, it is very difficult to recover and correct the mistakes.
Skimpy Websites and Content
Google looks at websites and web pages for useful information. More relevant information that establishes the website as an authority in the field or trade is good. Less is ineffective, or even useless. Graphics-heavy websites commonly use minimal content on each page. Even if that content contains targeted keywords, it will not be seen as relevant and useful as a whole. This causes rankings to suffer. Small websites with few pages often have the same problem.
Do-It-Yourself Web Optimization
Some business owners read a few tips on the internet and think they understand search optimization, which is a fast-changing, complicated process. They tinker with their websites and follow the latest internet rumors about ranking algorithms. Sometimes they get some short-term success, but rankings soon wane. Long-term successful search engine optimization requires an in-depth understanding of what Google, Bing and Yahoo look for, not some rumors or guesswork or speculations. We recommend leaving this job to the professional SEO consultants.
If Your SEO Fails to Attract Visitors, Your Website Can’t Create Business
Any business owners who make the above mistakes are sure to have limited or zero success. If your website can’t be found on search engines, nobody will see it, and your failure in getting maximal exposure at Google is good news only to your competitors. The hard reality: The majority of small and medium-sized business websites are all but useless. Any website that can’t be found is a complete waste of your marketing budget. We know this is true, because time and time again we’ve redesigned and revamped this type of website, using proven search engine marketing practices. We’ve helped transform the business from a struggling company into a fast-growing success. We’re proud of what we have accomplished for our clients.
Minnesota Professional Web Design and Search Engine Marketing in Minneapolis St. Paul
If your current website SEO isn’t bringing in a regular stream of new business, stop pumping money into a failed plan that will never work for you. Instead, contact iRevamp, the most trusted website optimization service company in the Twin Cities. We’ll provide a thorough evaluation of your website at no charge and with no obligation. If your search engine optimization and website content aren’t delivering new customers and ideal rankings, we can help. Starting with a free consultation, we will analyze your website in-depth. We’ll propose a new plan that will meet your goals and fit within your marketing budget. Let us show you the actual results we’ve obtained for our clients. We don’t make empty promises. We get the business growth you need.